Business of dressing when exporting your British brand

on Fri 12 Jun

There is global demand (it's stronger than ever) for Brand Britain beyond our shores and a 'golden opportunity' for the first-time exporters who have been working hard to maximise their competitive advantage.

Q: Have you put your personal dressing style at the core of your business strategy?  

Changes in the market place mean that businesses have to harness whatever opportunities are presented to them.  When you lead, travel, meet, listen, talk, network, host, sell, present and dine - you are wearing your personal style to get you through it all.  

Are you representing your British brand in person or perhaps you feature in brand photography and filming?  Having seen many individuals include the business of dressing at the core of their plan I firmly believe everyone can increase their business advantage when 'getting the export done'.

You may also find this article useful:  Top 6 Business Advantages for a Simpler Wardrobe

© Melanie Brewer

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